Home/Deal Context Score

How much of this case can the buyer carry?

Most forecasts measure seller confidence. This measures whether the buyer is in it with you.

5 signals100 pointsOne case

Run the score See the signals

The five signals

Five things the case must carry.

Each scored 0–20. Each tested for both substance and the source of belief behind it.

Problem

Why does this matter to the business?

Owner

Who owns the decision?

Champion

Can the case be carried without external help?

Consequence

What happens if nothing changes?

Path

Can the organization actually buy?

Sample output

What the score looks like.

The output is a plain text readout — two axes, five signals, one bonus, and the next move.

Deal Context Score: 58/100  |  Grade: C

Buyer Context       68%   ██████████████░░░░░░
Confidence Quality  42%   ████████░░░░░░░░░░░░

Raw Signal.
Something real is happening.
Too much still lives in someone's head.

Problem       4/5    (Single verification)
Owner         3/5    (Inference)
Champion      3/5    (Inference)
Consequence   2/5    (Observation)
Path          5/5    (Multiple confirmations)

Initiative    2/5    (Assumption)
              Suspected

Top opportunities:
  → Consequence is thin. Name what happens if they wait.
  → Champion is not portable yet. Equip them to carry the case.
  → Owner is weak. Find who owns the decision.

Next move:
  Define what doing nothing costs. Time, money, risk.
  Anchored to a date or event.

Run the score on your case

The Deal Context Playbook

Ten steps to build a case that travels.

Every signal in the score maps to a step. Every step closes a gap between belief and shared understanding.

Start in their world

Know how the business makes money. If you cannot explain the business, you cannot explain the value.

Name what is broken

The problem must be business-shaped. Not better visibility. Not easier reporting. What is broken?

Find the owner

Someone must personally own the problem. No owner. No pressure.

Attach to a priority

Big cases need a home. Find the initiative, project name, operating plan, or board priority.

Quantify doing nothing

Value starts with the cost of staying the same. Time. Money. Risk. Growth.

Define proof before proof

Do not run a proof to see what happens. Agree what has to move.

Build the path

Names. Dates. Steps. Budget. The case needs a path, not a next meeting.

Make the case portable

The champion should not forward a deck. They should carry the case.

Sequence the ask

Discovery before pricing. Proof before proposal. Context before commitment.

Score before forecast

Before you call it commit, ask: can the buyer explain this without you?

Built from running it

Every signal maps to a piece of the system.

The score is not theory. Each dimension corresponds to a working artifact inside the Value Translation system.

Problem

Clarity Canvas